In theory, the more popular a blog is the greater its value to advertisers as they have a greater concentration of mass in terms of users and, therefore, greater opportunity to expose their products and services to the visitors on those blogs. In terms of pay-per-click (PPC) advertising, higher traffic is likely to mean greater number of clicks.
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In theory, the more popular a blog is the greater its value to advertisers as they have a greater concentration of mass in terms of users and, therefore, greater opportunity to expose their products and services to the visitors on those blogs. In terms of pay-per-click (PPC) advertising, higher traffic is likely to mean greater number of clicks.
