Marketing Tips and Strategies for StageIt Performers
Tickets: Pricing and Release
How many tickets should I release? When? How often?
Release tickets in small batches. This will create a sense of urgency when the tickets begin to sell out. When this happens, you'll be able to add more tickets and promote the release on Facebook and Twitter.
Pricing - Show #1
If you're brand new to StageIt, your fans may be too! In this case, do your first show as Pay What You Can. After you've shown your fans the great experience they will have with you on StageIt, you can plan your next show to have a "fixed ticket price."
Pricing - Show #2
Now you're a pro at StageIt shows, and so are your fans. This time set a "fixed ticket price" for the show, but with a little fun in the beginning. Set the initial 10 tickets at Pay What You Can. Then, when those sell out, release another batch of tickets, but with a "fixed ticket price." To do this, uncheck the "Pay What You Can" box and set your price. Keep the price reasonable though, it's a StageIt show...not a quarter tank of gas!
Pricing - Show #3
Now you've been doing lots of shows, and they are growing and growing. This time change it up a bit. Play only to a limited number of people, and increase the "hard ticket price," announcing that this will truly be a special event, for a limited group of people, who really need to act quickly. Plan to do something really special for this show; something your fans will Tweet about right after. You'll sell out your next limited show twice as quickly!
Obviously feel free to try your own strategy. Do an all-request set, offer to perform a show from a fan's dorm room, broadcast from the moon, simple stuff like that... And if you find success, please share with us so we can share with other performers! We're all in this together.
Rewarding Your Top Supporters
One thing that has consistently helped artists raise revenues for their shows has been rewarding their top supporters with unique and personal gifts. We've seen artists increase their show revenue by as much as 300% using this strategy.
Check out some of our favorite examples we've seen used on StageIt:
- Give out autographed and personalized merchandise
- Send a postcard to a fan from the road
- Phone a friend! Call up one of your top supporters mid-show
- Give the shirt off your back (hopefully washed)
- Offer to shave your beard for 10,000 notes (Yep...we've seen it)
Sounds crazy, but the more creative you are, the more successful you can be. The sky is the limit here. Let us know what funky rewards you offered to your fans, and you just may end up in our Marketing Tips!
Adding a Performer Video
Post a video trailer to your show's page so fans and soon-to-be-fans can see your video right before they buy a ticket! When you create a show, use a direct url to your favorite YouTube video. Please be sure to use the video's URL - not your YouTube channel URL.
Another option here is to create a StageIt-specific commercial, upload it to Youtube, post the video to Twitter and Facebook, and email it out! Here's an awesome example to help get the juices flowin':
The possibilities here are truly endless. Get creative and awesome with it!
Explaining StageIt to Your Fans
StageIt is an online venue that allows musicians to stream exclusive LIVE concerts to fans. The vibe is incredibly intimate often featuring performers playing from their homes, directly from their laptop.
Here's how it works according to the StageIt folks: Go to [paste your show link here], click signup to set up an account and then click the GET TICKET button.You will then have an opportunity to purchase credits (which StageIt calls "Notes" ; 10 Notes = $1.00). Notes allow you to pay for tickets to see shows and to tip performers during the show. This show is "Pay What You Can," which means you can pay whatever you can afford (minimum 1 Note). Once you have Notes, they can be used for any show!
See you on the stage!
-Your Performer Name
Here's how it works according to the StageIt folks: Go to [paste your show link here], click signup to set up an account and then click the GET TICKET button. It will offer you an opportunity to purchase credits (which StageIt calls "Notes" ; 10 Notes = $1.00). Notes allow you to pay for tickets to see shows and to tip performers during the show. Once you have Notes, they can be used for any show!
See you on the stage!
-Your Performer Name
Reminding Your Ticket Holders
Anywhere from one day to one hour before your show, send your ticket holders a reminder note through StageIt. Simply go to click "edit this show," select all ticket holders, and send out the email. You can use the copy that automatically populates or customize the messaging to your fans!
This will ensure that your fans remember they have a ticket to your show. It's always nice to provide your ticket holders with a reminder to show up! It's like you picked them up in your van to take them to the club with you, only less creepy...
After the Show
After your show has ended, you can easily send a "Thank You" note to everyone who purchased a ticket to your show. This is a great way to "upsell" them on joining your fanclub, checking out your new tour dates, purchasing a new release, or even informing fans about your next StageIt show.